A post on the failure of Indian media companies online. For any business to be profitable, the cost of producing content should be less than the revenues. Unfortunately there are very few reliable means of monetizing quality content written for the Indian market today.
The other factor is that most internet companies follow the latest trends in USA and do not do enough market research of the local market. Verisign is advertising .com extensively to increase the marketshare, but India remains a very low tech country. I continue to be amazed that many of the tech gurus and internet “experts” (some of whom have newspaper columns), continue to use a wordpress or blogspot subdomain, which can be deleted any time. From fairly reliable sources, approximately twenty percent or less SMEs with a website and domain name registration, actually pay for the domain name online, others prefer offline methods. If you do not understand your customer and his or her needs well, how will you make money online?