From http://www.outlookindia.com/article.aspx?263241
Indian media doesn’t do introspection. We recommend it to others—MPs, political parties, militants, judges, scientists…. They are all advised to look deep inside their own trade and clean up the rot. Meanwhile, the rot creeping into the fourth estate is studiously ignored or airbrushed, usually by organising a “studio discussion” in which the citizen is asked: Does the media need to be accountable? Discussion over. Issue over. Fortunately, even that stratagem is wearing thin. The chicanery is conspicuous.
After some time, it is easy to recognize a genuine story and some thing that has been paid for. The rate varies from Rs 50000 to Rs 2.5 Lakhs or more.